Whats Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient Sandra Sellani

ISBN: 9780832950025

Published: March 15th 2007

Hardcover

301 pages


Description

Whats Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient  by  Sandra Sellani

Whats Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient by Sandra Sellani
March 15th 2007 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 301 pages | ISBN: 9780832950025 | 6.20 Mb

Whats Your BQ? It could be the most important question you can ask and answer if you are running a business in todays competitive landscape. Consider the fact that that 80% of new brands fail upon introduction and another 10% fail within fiveMoreWhats Your BQ?

It could be the most important question you can ask and answer if you are running a business in todays competitive landscape. Consider the fact that that 80% of new brands fail upon introduction and another 10% fail within five years. With the heightened competition and consumer savvy of the 21st century, it is imperative that every business owner knows how to build a competitive advantage into their brand. The book will give you a customized snapshot of your companys brand strengths and weaknesses through a 40-question test. The author will then take you through a step by step process of brand assessment, improvement and planning.

The results can have a profound impact on the longevity of your business, large or small.



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